5 Digital Marketing Terms You Need to Know in 2020

1. GOOGLE ADSENSE

Google AdSense is a simple way to earn money from our websites. Before applying AdSense, our website must have original content and should be dynamic for at least six months. Also the website must complies with the AdSense program policies.  We can apply AdSense for our website and YouTube accounts. AdSense also works with blogger and YouTube to allow us to create host partner accounts. To start earning money from our original YouTube videos we must be apply for AdSense. In YouTube the ads must be videos. It should be displayed at certain intervals during the video streaming.

In the case of websites, it must be banner or text ads. There are different types of banner ads including vertical, horizontal, rectangular and square ads. AdSense is also providing auto responsive ads. AdSense also have in-article ads, which can be placed inside the content of the page.

2. AFFILIATE MARKETING

Affiliate Marketing is the technique of earning money through sale a product given by the owner to a third party. We should get a fixed advertisement amount for selling a product. In the same process, we can sale a product through online. There are several e-commerce sites that are providing affiliate ads for the publishers, some of them are amazon affiliates, flipkart affiliates and others. These e-commerce sites are selling the products also through placing their affiliate ads in websites. The main advantage of this type of marketing is that they are showing the ads to targeted customers. For example, if a website having mobile articles, then they will show mobile related ads. So there is greater chance of visitor to turn into a customer. The publisher can earn money through commissions given by the advertiser.  The commissions may vary according to the range of product. It usually may between 5% and 15%.

3. GOOGLE ANALYTICS

Google Analytics is one of the web analytics service powered by google. Google monitor the traffic and it was reported in the analytics platform.  In google analytics we can saw the count of visitors. Through analytics we get the data of amount of traffic including new and returning users.  They are providing real time analytics in which they show users who are currently online in the website. Also we get the details of location, browser and operating system from which the user is landing our websites.

How to install Google Analytics

We need a Gmail account to register analytics. After entering the analytics account we want to give the site details like name and domain in which we want to track the traffic. There are three steps to setup google analytics account. They are

1.  Register Google Analytics

2.  Generate the analytics code with tracking ID.

3.  Install the analytics code in the website we want to track the traffic.

4. SOCIAL MEDIA OPTIMIZATION

Social media is a collection of online networking sites which are dedicated for the public to engage in interaction, communication, content sharing and collaboration. Some examples of social media are Facebook, Twitter, Instagram, LinkedIn and so on. Some of them are explained below

Facebook

 It is one of the free social networking channel, that allows users to create a profile. In that profile we can upload our photos and videos. we can send messages and keep in touch with our  friends and family. We can also create a page in the face book to promote our business establishments.

Twitter

Twitter is a free micro blogging service that allows the registered members to share their small posts. These small posts are also called as tweets. Twitter followers can like, retweet or comment the posts.

LinkedIn

LinkedIn is a professional social networking sites which is used by the professionals to share their views. It is mostly designed for building business communities. It can be also used for job seeking purposes. Connections is the term used by the LinkedIn for representing our contacts.

5. GOOGLE WEBMASTER TOOLS

Google Webmaster Tools otherwise called as search console is a free service provided by the google to evaluate a website’s performance in search engines. We need webmaster tool account to verify the ownership of our websites. Also it is important for a website to setup a webmaster tool account to include our webpages in search results. In webmaster tools we can see the backlinks for our websites and it also shows the linking anchor texts.   We can submit the sitemap of websites in the search console to index our webpages. It can be XML or HTML page. Also verification of account is must for a websites it can be simply done by the following techniques.

1. Uploading an HTML file.

2. Adding an HTML tag.

3. Select the provider of our domain.

4. Use google analytics.

5. Use google tag manager.