SEM (Search Engine Optimization)

SEM (Search Engine Marketing)

SEM plays an important role in digital marketing. It is online marketing, but it is one of the paid
marketing in search engines. If we want more traffic means suddenly we buy some ads or purchase
some ads. In this way we earn more visitors.

How SEO is differ form SEM

SEO means it is an organic method. In this method we wait six month to one year to improve our
performance rate, increasing the google rank and so on. But in SEM, we do not want to spend so
many time , because we purchase ads from google and other search engines to list in the search
results.
The tools used for search engine marketing are Google Ads, Bing Ads, and Yahoo Search Ads

• Google Ads

Google Ads is the most popular search engine marketing tool we use today. Google places google
ads in the top of the search engines results as sponsored links. When a user searches any query in
google, the ads will be listed in the top or bottom of the first page of search engines results. If the ad
is clicked by a user then google will charged as PPC. PPC means Pay Per Click. PPC is the amount wewant to pay to google for each click that generated to our websites.

The other technique that is implemented in google ads is cost per click that is CPC. Cost per click is
the click that generated on the ads that placed in the websites by google adsense. The ads may be
banner images (vertical or horizontal) or text links. Advertiser can give their ads whether it is search listing or image ads.

E-mail Marketing

E-mail Marketing is one of the most trusted in online marketing. In this e-mail marketing has one segment that is communicate with customers and users it means use to develop the relationship between the customers and clients. In this modern world we use e-mail in day-to-day life. If we order something means, the ordering message, delivering message, and post delivering messages will notified in e-mail also. So it will be a thickly relationship among the customers and clients. If we use e-mail in so many things, if you are a college student you must check the update, if we order such things in amazon, flipkart and so on check all the delivery instructions, bills weather check in e-mails.

Content Marketing

In every day more people to use in search engines or social media for content. Content Marketing is a process of creation, publishing and promotion. Custom content for purpose of marketing in regular basis, these content can be include informative infographics, interesting videos, pictures, online blogs and article. If you create one article in search engines with good content, good keyword, meta description and so on. The visitor search some particular keyword suddenly google give some article to displays the search engines. The visitors will visit the good content article only, so it will increase the page rank and getting more traffic also. That is called content marketing.