SEO
SEO stands for Search Engine Optimization, it is one of the important techniques for Digital Marketing. It is one of the online marketing method, it helps in your own websites. It is the process of increasing the quality and quantity of websites traffic by increasing the visibility of a websites. The top most search engines is Google.
In seo, keyword plays an important role. When user type something on search engines. These words are known as keyword. In each and every article we noted some keywords, that’s helps to increase our organic traffic and rank. In every article should maintain keyword density, the keyword must allow only 4% in each article.
Why use SEO
Increase visibility on search engines
If the user search one queries in search engines such Google, yahoo, bing and so on. That particular queries has different websites in each search engines, when these websites are shown good in SEO, placing good content, good keyword are relating to the queries are bringing them in top of the search engines page.
Get more traffic on your websites
The word traffic means number of users who visit your websites. How we get more traffic means if the content will be clear and good means that website is became a top of the page that time the searchers stay that page and spend more time in that particular page that time the traffic will be increase. Traffic is divided into two types that is
1. Organic Traffic
Organic Traffic means visitors trust based search. To generate the traffic in nature way without paid any back links or ads. It is the only way to improve our websites.
2. Referral Traffic
Referral Traffic means visitors came to your site from other outside sources of search engines. In other words refer one website through our sites.
Convert a local business into international business
If our websites is good in content, good in keywords, meta description and so on. Which means that website is came in top of the page. When the users search in any where for such specific results that particular website is being top on the page so that website is shine as a international market.
Process of SEO
1. Business Target
2. Keyword Analysis
3. On-page Optimization
4. Off-page Optimization
5. Submit website at search engine
6. Monitor maintain
Business Target
Business Target means inorder to achieve a good ranking on search engines and good performance in internet, it means the particular website get more traffic, less bounce rate these are the target of each and every websites.
Keyword Analysis
Keyword means that searchers use in search related to your websites content, otherwise known as search queries. It is one of the most important elements in SEO. It is used to increasing the search result, keyword analysis means, the owner of the article should check the keyword competition level then only we select the perfect keyword.
On-page Optimization
On-page seo is the process of optimizing individual pages in order to high rank and earn more relevant traffic in search engines. Changes can include Meta description, content, structuring and increasing page-loading speed.
Factors of on-page optimization
Off-page SEO is used to describe activities we do away from a site to improve the ranks. Off-page optimization in one of the major part of seo. This techniques used full of outside the websites are called as off-page optimization.
Techniques are implement by this Off-page Optimization
How search engine works
Search engine is one of the software program design to identify and response to the specific questions that is called keyword. Then we type a particular keyword in a particular search engines, what the search engine is do is , find the relevant information related to this particular keyword and display on the search engines that is called as SERP ( search engines result page). Then we see about what actually goes it and what behind it. What are the key factors in search engines that is
Crawling
It means, the spider is send or the robot is send. The robot is crawl the websites page and search any duplicate content, the content will be quality or not that is known as crawling.
Indexing
It is a huge server in seo. It means, where the crawled information is collected and stored in the database that is known as indexing
Retrival
When the whole content is stored after indexing what the search engines will do is that information is picked up and displayed for the uses, when the uses ask certain questions on the search engines. Like a particular keyword that information is related to the keyword is retrieved and displayed for the uses.
These are the basic steps to do a search engine optimization.
SEO stands for Search Engine Optimization, it is one of the important techniques for Digital Marketing. It is one of the online marketing method, it helps in your own websites. It is the process of increasing the quality and quantity of websites traffic by increasing the visibility of a websites. The top most search engines is Google.
In seo, keyword plays an important role. When user type something on search engines. These words are known as keyword. In each and every article we noted some keywords, that’s helps to increase our organic traffic and rank. In every article should maintain keyword density, the keyword must allow only 4% in each article.
Why use SEO
Increase visibility on search engines
If the user search one queries in search engines such Google, yahoo, bing and so on. That particular queries has different websites in each search engines, when these websites are shown good in SEO, placing good content, good keyword are relating to the queries are bringing them in top of the search engines page.
Get more traffic on your websites
The word traffic means number of users who visit your websites. How we get more traffic means if the content will be clear and good means that website is became a top of the page that time the searchers stay that page and spend more time in that particular page that time the traffic will be increase. Traffic is divided into two types that is
1. Organic Traffic
Organic Traffic means visitors trust based search. To generate the traffic in nature way without paid any back links or ads. It is the only way to improve our websites.
2. Referral Traffic
Referral Traffic means visitors came to your site from other outside sources of search engines. In other words refer one website through our sites.
Convert a local business into international business
If our websites is good in content, good in keywords, meta description and so on. Which means that website is came in top of the page. When the users search in any where for such specific results that particular website is being top on the page so that website is shine as a international market.
Process of SEO
1. Business Target
2. Keyword Analysis
3. On-page Optimization
4. Off-page Optimization
5. Submit website at search engine
6. Monitor maintain
Business Target
Business Target means inorder to achieve a good ranking on search engines and good performance in internet, it means the particular website get more traffic, less bounce rate these are the target of each and every websites.
Keyword Analysis
Keyword means that searchers use in search related to your websites content, otherwise known as search queries. It is one of the most important elements in SEO. It is used to increasing the search result, keyword analysis means, the owner of the article should check the keyword competition level then only we select the perfect keyword.
On-page Optimization
On-page seo is the process of optimizing individual pages in order to high rank and earn more relevant traffic in search engines. Changes can include Meta description, content, structuring and increasing page-loading speed.
Factors of on-page optimization
- URLs optimization
- Head section optimization
- Body section optimization
- Sitemap HTML / XML
- Robots.txt file
- Off-page Optimization
Off-page SEO is used to describe activities we do away from a site to improve the ranks. Off-page optimization in one of the major part of seo. This techniques used full of outside the websites are called as off-page optimization.
Techniques are implement by this Off-page Optimization
- Link Building
- Blogging
- Guest Blogging
- E-mail Marketing
- content Marketing
- Article Submissions
How search engine works
Search engine is one of the software program design to identify and response to the specific questions that is called keyword. Then we type a particular keyword in a particular search engines, what the search engine is do is , find the relevant information related to this particular keyword and display on the search engines that is called as SERP ( search engines result page). Then we see about what actually goes it and what behind it. What are the key factors in search engines that is
Crawling
It means, the spider is send or the robot is send. The robot is crawl the websites page and search any duplicate content, the content will be quality or not that is known as crawling.
Indexing
It is a huge server in seo. It means, where the crawled information is collected and stored in the database that is known as indexing
Retrival
When the whole content is stored after indexing what the search engines will do is that information is picked up and displayed for the uses, when the uses ask certain questions on the search engines. Like a particular keyword that information is related to the keyword is retrieved and displayed for the uses.
These are the basic steps to do a search engine optimization.
Good blog! Thanks for sharing the valuable information with us,It is very helpful in digital marketing.
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