Search Engine Optimization (SEO) Interview Questions 2020

1.       What is Digital Marketing?

Digital Marketing is the process to improve the relationship between the customer and client through internet. Digital Marketing is otherwise known as online marketing. It is used for all kinds of customers which is used in any time in everywhere.  It is very closely to the internet to all customers, for using buying and selling the product or services in online. Another important usage for digital marketing is to promotion the product or services

2.       Why Digital Marketing?

It is fastly to promote the product and services by reaching the public through internet. Other important is, if you create one new brand it will fastly popular through all over the online world.

3.     What are the Benefits of Digital Marketing?

Benefits of Digital Marketing is to engage the targeted customers and audience. If you use digital marketing you will save the time other than using traditional marketing. The other benefits is increase our brand name and popular in each and every customers in online marketing. If you use the online marketing you will spent less amount enough to use.

4.       Eligibilities for Digital Marketing?

If not need to learn more, if you know about some skills. That is good qualification, listening skills, good in visibility, and good in communication as well as good in personality.

5.       Digital Marketing ways?

In Digital Marketing there are some way to use in online marketing that is

·         Search Engine Optimization (SEO)
·         Affiliate Marketing
·         E-mail Marketing
·         Pay Per Click (PPC)
·         Content Marketing
·         Display and Banner Marketing
·         Social Media Marketing
·         Online Reputation Management
·         Mobile Marketing

6.       What is organic Marketing?

In organic Marketing is the process of getting the traffic in nature way. Through organic marketing we can generate visitor clicks from search engines for free. It is cheaper than the paid marketing and it is a component of digital marketing.

7.       What is paid marketing?

Inorganic marketing is also known as paid marketing. In this type we spent some amount to google.  In paid marketing, we want to pay money for search engines to get clicks and traffic. We have two option, CPC and PPC.

1. Cost Per Click (CPC)

It means if you create ads in other sites the visitor will click the ad means, we want to pay some certain amount to the owner of the site, that is known as CPC.

2. Pay Per Click (PPC)

It means, if we create ads in search results visitor will click that ad means, we want to pay some certain amount to the search engine. Some of the popular PPC advertisers are google ads, bing ads, yahoo ads and so on.

8.       What is SEO?

SEO stands for Search Engine Optimization. It is one of the techniques in digital marketing. it is a process of increasing the quality and quantity of the traffic to our websites through organic search engine results.

9.       On-Page Optimization?

In On-page Optimization what are the changes implement on the sites to increase the organic traffic, improve our page rank and so on. The changes can include meta descriptions, content optimization, and increasing page loading speed.  

10.   Off-Page Optimization?

In Off-Page Optimization what are the ways to improve our site to improve rankings and so on.

11.   On-Page Optimization techniques?

In On-page Optimization techniques are publish high quality content, optimize page title, optimize page content, internal links, external links, page loading speed and so on.

12.   Off-Page Optimization techniques?

The Off-Page Optimization techniques are building backlinks, article submission, directory submission, blog submission, blog commenting, press releases and so on.

13.   What is Google Suggest or Auto Complete?

Google suggest to help the visitors to complete our search. The search engines is automatically suggest the visitors mind.

14.   What is Keyword?

Keywords are words to the searchers queries. It is one of the most important factor to increase our organic traffic and page rank. Google will monitor the image, metadata and the good quality content in our page and try to identify what the page is explain about, by using the keyword only.

15.   Why are keywords important?

Keywords are most important connection between the visitors and search engines. To crawl the correct content what the searchers search in search engines.

16.   What is long tail keyword?

The long tail keywords are they generate less traffic rate. Most of the searchers were search only the long tail keywords it has less number of competition so search engines placed the site in top of the page. Minimum 60 characters were want to generate the keywords.

17.   What are header tags?

Header tags are the snippets of code that identifies to google about the heading of the content. Heading tags starts from <h1> to <h6>. H1 tag is considered as title.

18.   What are Meta Descriptions?

Meta Description is an HTML tag that helps the google to understand our websites. It is displayed in Search Engine Result Pages (SERP). It is not a ranking factor, but there are more chances of user to click on the link after reading the description on search results. 

<meta name=”description” content=”meta description goes here.”/>

19.   What are Back links?

Back Link is an inbound link that’s a websites gets from another website. It can be Do-follow or no-follow. Do-follow links is SEO valued by search engines because of ‘link juice’, but no-follow has no SEO value.

20.   What is Internal Linking?

Internal links means links that connect one page to another page in the same website.

21.   What are Inbound Links?

Inbound Links are links pointing to our website from another website. It is used by person who receive the link.

22.   What are Outbound Links?

Outbound links are links pointing to another website from our website. It should be no-follow otherwise it will pass the authority and link juice to our domain we are linking to.

23.   What is anchor text?

Anchor text is one of the clickable text in a hyperlink. It should be the keyword that we are optimizing in the search results.

24.   What are social signals?

Some of the most popular social networking sites are Facebook, Twitter, Linked In, Reddit, Medium, Instagram and so on. It can be used for marketing. The social signals such as  likes, dislikes, shares, votes, pins etc. can be done in this sites. 

25.   What is guest posting?

Guest posting is one of the off-page optimization technique. It should be done for building back links.  In Guest posting, we want to contact another webmaster and offer to publish our article in their websites with a back link pointing towards our site. If agreed, they will publish our article for free or paid.

26.   What was the Panda Update?

Panda update is a google algorithm update to reward high quality websites and devalue low quality websites. If the website has thin and duplicate content then it will be negatively affected by this panda updation.

27.   What was the penguin update?

Penguin Update is done by the google, for penalizing the sites that had spammy and low quality links it is done for minimize the black hat techniques applied by webmasters.

28.   What is a Google Penalty?

Google Penalty is one of the negative impact on google search ranking. It is done during the updates on google search algorithms. Google penalty is mainly for the duplicate content, repeated pages in the same domain. It is done mainly for minimize the black hat techniques.

29.   What is an SEO audit?

SEO audit is a process of evaluating a website’s optimization for the search engines, which includes on-site and off-site components of SEO.

30.   What is robots.txt?

Robots.txt is a text file that you add to your site that tells the search engine, what pages to index and what pages the robots don’t want to index in search results. This process is done by robots.txt.

31.   What is an HTML sitemap?

An HTML sitemap is generated by Google’s websites. It is used for index all the pages in same site.

32.   What is XML sitemap?

It is same as HTML sitemap. But the XML sitemap is in XML format. It is used to index all pages in particular website. At first we want to generate an XML sitemap and then it should be uploaded in the domain root folder of the websites.

33.   What is a 301 redirect?

 A 301 redirect means it will permanently redirect one specific URL to another URL in search engines.

34.   What is bounce rate?

Bounce Rate means if the visitor visit more than one page in the same site before leaving the site. Then only we decrease the bounce rate. If the visitor visit only one page in your site means the bounce rate will increase. Mostly we want to decrease our bounce rate.

35.   What is Domain Authority?

Domain Authority is a third party website valuation it is developed by MOZ. The domain authority score is started from 0 to 100. If we purchase a back link, we should check the domain score of website, if the score is good then we can purchase that link.

36.   Can you explain Keyword Density?

Keyword density is the number of time to use the keyword in the content. The keyword is used only 4%. Publish the pages in websites after checking the keyword density

37.   What is Google Fetch?

We want to ask the google to fetch the webpage to index and show in the search results. For this we want to submit it in the search console. Soon after fetching, the google bot will access the page.

38.   What is Black Hat SEO?

Black Hat SEO is Off-Page Optimization technique to manipulate the google search algorithm inorder to rank high in search engines. This technique would violate google terms and conditions so we want to avoid it. It is effective but will not last, once google found it.

39.   What is White Hat SEO?

White Hat SEO is the process to get rank in search engines without doing any violation of terms and conditions of search engine. It is the type of digital marketing that google like it. In white hat SEO we should focus on building quality content and better user experience. There is no need to build too much back links.

40.   What is Competitor Analysis?

It is the process of identifying the site, which has rank higher than your site and analyzing the correct reason to your site. Then we want to improve your site rank, by looking at backlinks, referring domains. Then we consider the number of pages and good content to improve your search rank.

41.   What is a Contextual Backlink?

Contextual Backlinks means, the links placed inside the content which is pointing to other websites. It is not from the sidebar, navigation or footer etc.

42.   What is Referral Traffic?

Referral Traffic is traffic generate from other websites and not from search engines.