Digital Marketing.
Digital Marketing is a process of Interactive marketing, in other words promoting the product and services using digital technologies. marketing used as an electronic device. The digital channels such as search engines, social media, email and other websites connect the direct customers. Digital Marketing is a technique is used the digital channels to the services to consumers and businessman.
Types of Digital Marketing
- SEO - Search Engine Optimization
- SEM - Search Engine Marketing
- E-mail Marketing
- Content Marketing
- App Promotion
- Re-marketing
SEO ( Search Engine Optimization)
SEO is the practise of increasing both quantity and Quality of websites traffic, as well as exposure to your brand image, through non-paid search engine results. The main uses of SEO is to quick and easy to understand the searches ideas.
SEM ( Search Engine Marketing)
SEM means to promote ads such some digital channels that is Google, Face Book, Twitter and so on.
Segments of Digital Marketing
- Inbound Marketing
- Outbound Marketing
Inbound Marketing means to attract the customers and convert them, it is online marketing such as social media marketing, content Marketing, SEO and SEM.
Outbound Marketing
Outbound Marketing means to push your product in large amount of audience, it is offline marketing such as radio, tv, newspaper, magazine,e-mail, mobile phone marketing and so on.
Techniques used in Digital Marketing
- Social Media Marketing
- E-mail Marketing
- Mobile Marketing
- Affiliate Marketing
- SEO \ SEM
- PPC \ Adwards Marketing
- Content Marketing
Strategy for Digital Marketing
- Know your goal
- Know your audience
- Media plan
- Know your tools
- Implement
- Evaluate and Re-adjust
Google penalty
In Digital Marketing there has so many way to entire in google penalty so we must avoid it, some important ways to increase our google penalty that is
- Avoid mal practices
- Avoid coping content / images
- Changing links to target the keywards
- Unethical
How to avoid penalty in Digital Marketing ?
It is one of the important techniques to avoid google penalty, that is
- Your website must be simple, clean and well performing
- Your website should be made friendly
- Your website should be user friendly, user experience is very important for google
- Check the broken links, Links must not be broken
- Don't use duplicate contents, it will be affect your traffic and site rank
- Use smart keywards and tags
Channels of Digital Marketing
- Affiliated Marketing
- Display Marketing
- E-mail Marketing
- Search Marketing
- Social Marketing
- Social media Marketing
- Social Networking
- Online PR
- Vedio Advertising
Skills needed for Digital Marketing
- Sales skills
- Think objectively
- Creative Thinking
- Analytical ability
- Good copy and visual skills
- Personality skill
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