Off-Page Optimization
In off-page
optimization, what are the activities has done in outside from the site it
means off-page SEO or Off-Page Optimization. It has derived from some types
that is
Submission to search engines
To submit
the content of the product or services in google through webmaster tools or adding
a sitemap.
Black Hat SEO
It is one
of the technique google hate it, because of its violation of google policies. Black
hat is effective but if it is monitored by google bots then it will be delisted
from search engines. The unethical tactics are not follow to google because
google often penalty form search engines. It include keyword stuffing is one of
the black hat techniques in seo.
White Hat SEO
White Hats
SEO is opposite from the black hats, in this techniques google accept it. Google
policies were follows in this techniques.
Grey Hat SEO
Grey Hat
SEO means combination of both white and black hat seo. It is effective up to a
certain extent.
Submission to Relevant Directories
Web directories
is a collection of websites listed based on category. We need submit our site
to web directory to list. If it is approved then it will be listed. We have
three options available regular listing, premium listing and reciprocal listing.
In regular listing submit our site for free, in premium listing means submit
our site for payment and reciprocal listing means to exchange the links.
Types of linking method
Back linking techniques are explained below,
Article submission
To submit
the article in other directories to create back links.
Blog submission
Submit the blog
in other sites to increase the back links.
Forums participation
Forums participation is an off-page optimization technique used to create a back link. We can create a back link through signature. Signature
means a small description about our site. We want to reply to the posts in the forum, their by our site's link will be displayed in signature.
Question answer submission
It is one
of the techniques to create back links. In question answer websites we can arise a question. Also we can answer that question with the link of our websites related to that question.
Blog commenting
The other
way to create the back link is blog commenting. In google there has so
many sites, we choose any site and read the blog and comment it and add our own
site link or description. Then we will get back links.
Press Releases
Press release
means writing new events for our company and submit in page rank sites. It is
used to popularize our site to increase our page rank and traffic. It is one of an
off-page SEO method.
Free links
It means
non-paid links. It is automatically created back links by the visitors of our
websites in other websites.
Paid links
Paid links
are back links we purchased from article directories, web directories and other
guest blogs.
Directory Submission
It is
process of submitting website URL in various directories to create back links. Back
links are used to improve page rank and increasing more traffic.
Link Building
Link building
means building back links from other websites. link building is important in off-page optimization for sky rocket the position of our websites to top of the search results. google sort their results according to back link model, that is more the back links for a webpage will come to top position of search results. So link building is important.
Tracking the links
There are several tools available for tracking the links, example; google search console,
Page Rank
It is determined by checking the number of quality back links to a page. The page rank score starts from 0 to 10.
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