How to add custom domain to Blogger Godaddy 2020

How to add custom domain to Blogger

After starting a blog on BlogSpot.com, we will get a domain name like sample.blogspot.com and it is a free domain name. We can add a custom domain instead of sample.blogspot.com. A good example is sample.com which is a custom domain name. Below are the steps to add a custom domain to blogger. We can purchase a domain from Godaddy.com

Step 1: Firstly, we want to purchase a domain. After that we want to setup a third party URL in blogger platform. For that we want to follow the below steps.

Step 2:  Sign in to blogger and go to the settings - Basic. There we can see the blog address as shown in figure below.

Step 3: Click on the third party URL link and add the custom domain we purchased in it as shown in figure. Then save it. If it is not saved and shows some errors, then go to step 4.

Step 4: We can see an error "we have not been able to verify your authority to this domain. Error 12." Inorder to solve that problem, we want to locate the DNS settings and to enter the below CNAMEs as shown in figure. For that we want to sign in the domain registrars website and enter those CNAMEs in it.

Step 5:  Go to domain  management and add the CNAME in it. For that we want to enter "www"

in label "host" and enter "ghs.google.com" in label "points to ". Save it 

Step 6:  Once again enter the CNAME with "xbhzxj7e22pn" in host and  "gv-q4ybzivyc7wzsn.dv.googlehosted.com" in "points to ". save it

Step 7:  In the A record,  we want to enter four IPs. The IPs are as follows
216.239.32.21
216.239.34.21
216.239.36.21
216.239.38.21
Then save it . The screen shot of  adding A record is shown below.

Step 8: Go to blogger and enter the domain in the blog address. If there shows an error, then go to step 9.

Step 9: We want to verify the ownership of the domain with a TXT record through the google webmaster tools. In the process, we will get a TXT value. Copy that TXT value and paste it in the records of DNS management.

Step 10:  Go to webmaster tool and verify the ownership. That's it

Step 11:  Go to blog and enter the custom domain in the blog address then save it.

Step 12 : Wait for 24 hours to 48 hours for the old blog address to redirect to new custom domain. That's it. 

E-Commerce Marketing Strategies 2020

E-Commerce Marketing Strategies 2020

E-Commerce is otherwise known as Electronic Commerce means buying and selling of goods, products, or services through online. E-commerce is also known as internet commerce. If we want to sell a new product, firstly we promote it as e-commerce marketing. We can sale the product all over the world easily. In that way we attract the new customers and also bring that customer regularly. If they purchase a product means the conversion rate is higher. In this e-commerce marketing there are so many techniques were used, they are PPC, SEO, SEM, Display Advertising. They are as follows,

1. Pay-Per-Click Advertising (PPC)

It is one of traditional advertising platform in e-commerce marketing. In PPC, we can place the advertisement in search engines, in that way we get more clicks and purchasing.

2. Search Engine Marketing (SEM)

Search Engine Marketing is paid marketing. SEM is often used to describe effort on Google Ads, Bing Ads, Yahoo Ads and so on.

3. Search Engine Optimization (SEO)

Search Engine Optimization is unpaid marketing. It is fully used to increase in traffic level, page rank. SEO needs at least 3 months to 1 year to achieve the target. SEO is divided into two types that is Off-page Optimization and On-Page Optimization. On-Page Optimization means what activates are done in the website that is good keyword, original content, meta description, anchor text and HTML code, sitemaps (HTML and XML). Then the Off-Page Optimization means what activates are done outside the webpage that is link building, in-bound and out-bound link building, directories, article submission, blog submission, forums participation, press release, question and answer sites and so on.

4. Display Advertising

Display advertising means what are the ads are visible in our sites. It includes banners, sidebars, visual advertisements that appear on different websites. That’s may be vertical, horizontal, rectangle or square model.

5. Affiliate Marketing

Affiliate marketing means if we create one shopping site means, in that site we can place only shopping related ads then only we target the correct customers and reach the target. Some of the affiliate associates providing ads for sites are Amazon Affiliate, Flipkart Affiliate and so on.

6. E-mail Marketing

E-mail Marketing means marketing our products and services through e-mail. If the customer visit our site and subscribe it once means, we can sent newsletters and recent updates of websites regularly. This helps us to increase the returning visits. It is used to attract the customers and regain the customers also.

E-Commerce Marketing Terms

1. Google Ads:

It is one of the PPC model. It is paid marketing. The ad is given by the advertiser and it is published by the publisher. If a visitor click on the ads, the advertiser want to give a certain amount to the publisher according to CPC or PPC. CPC means Cost-Per-Click. It is the cost of click, we want to given to publisher. Other is PPC. It is the search ads that is displayed at the top of the search engine results. Here the advertiser want to pay to search engines for each clicks.

2. Search Engine Results Page (SERP)

Search Engine Results Page means if we create one site with seo friendly content and good keyword, so google robots will crawl and index in search engine results. If the visitor search that particular keyword then google display the particular results in top of the results page. If the result is displayed in first page of search results, then its SERP is #1. And if it is in the third page then its SERP is #3.

3. Conversion Rate Optimization (CRO)

Conversion Rate Optimization means if the visitor visit the product and was attracted by the product then it comes in sales process and finally comes in conversion. This process of increasing the sales results in more business conversion and it is expressed in conversion rate. The conversion rate must be higher then only we can stand that business environment.

4. Conversion Funnel

Conversion Funnel is the method of giving awareness of the product to the customer. This may result in purchase of product.  Highly estimated products will result in longer sales. If it is sale for minimal cost then it will increase the sale in shorter time.  

5 Digital Marketing Terms You Need to Know in 2020

1. GOOGLE ADSENSE

Google AdSense is a simple way to earn money from our websites. Before applying AdSense, our website must have original content and should be dynamic for at least six months. Also the website must complies with the AdSense program policies.  We can apply AdSense for our website and YouTube accounts. AdSense also works with blogger and YouTube to allow us to create host partner accounts. To start earning money from our original YouTube videos we must be apply for AdSense. In YouTube the ads must be videos. It should be displayed at certain intervals during the video streaming.

In the case of websites, it must be banner or text ads. There are different types of banner ads including vertical, horizontal, rectangular and square ads. AdSense is also providing auto responsive ads. AdSense also have in-article ads, which can be placed inside the content of the page.

2. AFFILIATE MARKETING

Affiliate Marketing is the technique of earning money through sale a product given by the owner to a third party. We should get a fixed advertisement amount for selling a product. In the same process, we can sale a product through online. There are several e-commerce sites that are providing affiliate ads for the publishers, some of them are amazon affiliates, flipkart affiliates and others. These e-commerce sites are selling the products also through placing their affiliate ads in websites. The main advantage of this type of marketing is that they are showing the ads to targeted customers. For example, if a website having mobile articles, then they will show mobile related ads. So there is greater chance of visitor to turn into a customer. The publisher can earn money through commissions given by the advertiser.  The commissions may vary according to the range of product. It usually may between 5% and 15%.

3. GOOGLE ANALYTICS

Google Analytics is one of the web analytics service powered by google. Google monitor the traffic and it was reported in the analytics platform.  In google analytics we can saw the count of visitors. Through analytics we get the data of amount of traffic including new and returning users.  They are providing real time analytics in which they show users who are currently online in the website. Also we get the details of location, browser and operating system from which the user is landing our websites.

How to install Google Analytics

We need a Gmail account to register analytics. After entering the analytics account we want to give the site details like name and domain in which we want to track the traffic. There are three steps to setup google analytics account. They are

1.  Register Google Analytics

2.  Generate the analytics code with tracking ID.

3.  Install the analytics code in the website we want to track the traffic.

4. SOCIAL MEDIA OPTIMIZATION

Social media is a collection of online networking sites which are dedicated for the public to engage in interaction, communication, content sharing and collaboration. Some examples of social media are Facebook, Twitter, Instagram, LinkedIn and so on. Some of them are explained below

Facebook

 It is one of the free social networking channel, that allows users to create a profile. In that profile we can upload our photos and videos. we can send messages and keep in touch with our  friends and family. We can also create a page in the face book to promote our business establishments.

Twitter

Twitter is a free micro blogging service that allows the registered members to share their small posts. These small posts are also called as tweets. Twitter followers can like, retweet or comment the posts.

LinkedIn

LinkedIn is a professional social networking sites which is used by the professionals to share their views. It is mostly designed for building business communities. It can be also used for job seeking purposes. Connections is the term used by the LinkedIn for representing our contacts.

5. GOOGLE WEBMASTER TOOLS

Google Webmaster Tools otherwise called as search console is a free service provided by the google to evaluate a website’s performance in search engines. We need webmaster tool account to verify the ownership of our websites. Also it is important for a website to setup a webmaster tool account to include our webpages in search results. In webmaster tools we can see the backlinks for our websites and it also shows the linking anchor texts.   We can submit the sitemap of websites in the search console to index our webpages. It can be XML or HTML page. Also verification of account is must for a websites it can be simply done by the following techniques.

1. Uploading an HTML file.

2. Adding an HTML tag.

3. Select the provider of our domain.

4. Use google analytics.

5. Use google tag manager.

SEM (Search Engine Optimization)

SEM (Search Engine Marketing)

SEM plays an important role in digital marketing. It is online marketing, but it is one of the paid
marketing in search engines. If we want more traffic means suddenly we buy some ads or purchase
some ads. In this way we earn more visitors.

How SEO is differ form SEM

SEO means it is an organic method. In this method we wait six month to one year to improve our
performance rate, increasing the google rank and so on. But in SEM, we do not want to spend so
many time , because we purchase ads from google and other search engines to list in the search
results.
The tools used for search engine marketing are Google Ads, Bing Ads, and Yahoo Search Ads

• Google Ads

Google Ads is the most popular search engine marketing tool we use today. Google places google
ads in the top of the search engines results as sponsored links. When a user searches any query in
google, the ads will be listed in the top or bottom of the first page of search engines results. If the ad
is clicked by a user then google will charged as PPC. PPC means Pay Per Click. PPC is the amount wewant to pay to google for each click that generated to our websites.

The other technique that is implemented in google ads is cost per click that is CPC. Cost per click is
the click that generated on the ads that placed in the websites by google adsense. The ads may be
banner images (vertical or horizontal) or text links. Advertiser can give their ads whether it is search listing or image ads.

E-mail Marketing

E-mail Marketing is one of the most trusted in online marketing. In this e-mail marketing has one segment that is communicate with customers and users it means use to develop the relationship between the customers and clients. In this modern world we use e-mail in day-to-day life. If we order something means, the ordering message, delivering message, and post delivering messages will notified in e-mail also. So it will be a thickly relationship among the customers and clients. If we use e-mail in so many things, if you are a college student you must check the update, if we order such things in amazon, flipkart and so on check all the delivery instructions, bills weather check in e-mails.

Content Marketing

In every day more people to use in search engines or social media for content. Content Marketing is a process of creation, publishing and promotion. Custom content for purpose of marketing in regular basis, these content can be include informative infographics, interesting videos, pictures, online blogs and article. If you create one article in search engines with good content, good keyword, meta description and so on. The visitor search some particular keyword suddenly google give some article to displays the search engines. The visitors will visit the good content article only, so it will increase the page rank and getting more traffic also. That is called content marketing.

Search Engine Optimization (SEO) Interview Questions 2020

1.       What is Digital Marketing?

Digital Marketing is the process to improve the relationship between the customer and client through internet. Digital Marketing is otherwise known as online marketing. It is used for all kinds of customers which is used in any time in everywhere.  It is very closely to the internet to all customers, for using buying and selling the product or services in online. Another important usage for digital marketing is to promotion the product or services

2.       Why Digital Marketing?

It is fastly to promote the product and services by reaching the public through internet. Other important is, if you create one new brand it will fastly popular through all over the online world.

3.     What are the Benefits of Digital Marketing?

Benefits of Digital Marketing is to engage the targeted customers and audience. If you use digital marketing you will save the time other than using traditional marketing. The other benefits is increase our brand name and popular in each and every customers in online marketing. If you use the online marketing you will spent less amount enough to use.

4.       Eligibilities for Digital Marketing?

If not need to learn more, if you know about some skills. That is good qualification, listening skills, good in visibility, and good in communication as well as good in personality.

5.       Digital Marketing ways?

In Digital Marketing there are some way to use in online marketing that is

·         Search Engine Optimization (SEO)
·         Affiliate Marketing
·         E-mail Marketing
·         Pay Per Click (PPC)
·         Content Marketing
·         Display and Banner Marketing
·         Social Media Marketing
·         Online Reputation Management
·         Mobile Marketing

6.       What is organic Marketing?

In organic Marketing is the process of getting the traffic in nature way. Through organic marketing we can generate visitor clicks from search engines for free. It is cheaper than the paid marketing and it is a component of digital marketing.

7.       What is paid marketing?

Inorganic marketing is also known as paid marketing. In this type we spent some amount to google.  In paid marketing, we want to pay money for search engines to get clicks and traffic. We have two option, CPC and PPC.

1. Cost Per Click (CPC)

It means if you create ads in other sites the visitor will click the ad means, we want to pay some certain amount to the owner of the site, that is known as CPC.

2. Pay Per Click (PPC)

It means, if we create ads in search results visitor will click that ad means, we want to pay some certain amount to the search engine. Some of the popular PPC advertisers are google ads, bing ads, yahoo ads and so on.

8.       What is SEO?

SEO stands for Search Engine Optimization. It is one of the techniques in digital marketing. it is a process of increasing the quality and quantity of the traffic to our websites through organic search engine results.

9.       On-Page Optimization?

In On-page Optimization what are the changes implement on the sites to increase the organic traffic, improve our page rank and so on. The changes can include meta descriptions, content optimization, and increasing page loading speed.  

10.   Off-Page Optimization?

In Off-Page Optimization what are the ways to improve our site to improve rankings and so on.

11.   On-Page Optimization techniques?

In On-page Optimization techniques are publish high quality content, optimize page title, optimize page content, internal links, external links, page loading speed and so on.

12.   Off-Page Optimization techniques?

The Off-Page Optimization techniques are building backlinks, article submission, directory submission, blog submission, blog commenting, press releases and so on.

13.   What is Google Suggest or Auto Complete?

Google suggest to help the visitors to complete our search. The search engines is automatically suggest the visitors mind.

14.   What is Keyword?

Keywords are words to the searchers queries. It is one of the most important factor to increase our organic traffic and page rank. Google will monitor the image, metadata and the good quality content in our page and try to identify what the page is explain about, by using the keyword only.

15.   Why are keywords important?

Keywords are most important connection between the visitors and search engines. To crawl the correct content what the searchers search in search engines.

16.   What is long tail keyword?

The long tail keywords are they generate less traffic rate. Most of the searchers were search only the long tail keywords it has less number of competition so search engines placed the site in top of the page. Minimum 60 characters were want to generate the keywords.

17.   What are header tags?

Header tags are the snippets of code that identifies to google about the heading of the content. Heading tags starts from <h1> to <h6>. H1 tag is considered as title.

18.   What are Meta Descriptions?

Meta Description is an HTML tag that helps the google to understand our websites. It is displayed in Search Engine Result Pages (SERP). It is not a ranking factor, but there are more chances of user to click on the link after reading the description on search results. 

<meta name=”description” content=”meta description goes here.”/>

19.   What are Back links?

Back Link is an inbound link that’s a websites gets from another website. It can be Do-follow or no-follow. Do-follow links is SEO valued by search engines because of ‘link juice’, but no-follow has no SEO value.

20.   What is Internal Linking?

Internal links means links that connect one page to another page in the same website.

21.   What are Inbound Links?

Inbound Links are links pointing to our website from another website. It is used by person who receive the link.

22.   What are Outbound Links?

Outbound links are links pointing to another website from our website. It should be no-follow otherwise it will pass the authority and link juice to our domain we are linking to.

23.   What is anchor text?

Anchor text is one of the clickable text in a hyperlink. It should be the keyword that we are optimizing in the search results.

24.   What are social signals?

Some of the most popular social networking sites are Facebook, Twitter, Linked In, Reddit, Medium, Instagram and so on. It can be used for marketing. The social signals such as  likes, dislikes, shares, votes, pins etc. can be done in this sites. 

25.   What is guest posting?

Guest posting is one of the off-page optimization technique. It should be done for building back links.  In Guest posting, we want to contact another webmaster and offer to publish our article in their websites with a back link pointing towards our site. If agreed, they will publish our article for free or paid.

26.   What was the Panda Update?

Panda update is a google algorithm update to reward high quality websites and devalue low quality websites. If the website has thin and duplicate content then it will be negatively affected by this panda updation.

27.   What was the penguin update?

Penguin Update is done by the google, for penalizing the sites that had spammy and low quality links it is done for minimize the black hat techniques applied by webmasters.

28.   What is a Google Penalty?

Google Penalty is one of the negative impact on google search ranking. It is done during the updates on google search algorithms. Google penalty is mainly for the duplicate content, repeated pages in the same domain. It is done mainly for minimize the black hat techniques.

29.   What is an SEO audit?

SEO audit is a process of evaluating a website’s optimization for the search engines, which includes on-site and off-site components of SEO.

30.   What is robots.txt?

Robots.txt is a text file that you add to your site that tells the search engine, what pages to index and what pages the robots don’t want to index in search results. This process is done by robots.txt.

31.   What is an HTML sitemap?

An HTML sitemap is generated by Google’s websites. It is used for index all the pages in same site.

32.   What is XML sitemap?

It is same as HTML sitemap. But the XML sitemap is in XML format. It is used to index all pages in particular website. At first we want to generate an XML sitemap and then it should be uploaded in the domain root folder of the websites.

33.   What is a 301 redirect?

 A 301 redirect means it will permanently redirect one specific URL to another URL in search engines.

34.   What is bounce rate?

Bounce Rate means if the visitor visit more than one page in the same site before leaving the site. Then only we decrease the bounce rate. If the visitor visit only one page in your site means the bounce rate will increase. Mostly we want to decrease our bounce rate.

35.   What is Domain Authority?

Domain Authority is a third party website valuation it is developed by MOZ. The domain authority score is started from 0 to 100. If we purchase a back link, we should check the domain score of website, if the score is good then we can purchase that link.

36.   Can you explain Keyword Density?

Keyword density is the number of time to use the keyword in the content. The keyword is used only 4%. Publish the pages in websites after checking the keyword density

37.   What is Google Fetch?

We want to ask the google to fetch the webpage to index and show in the search results. For this we want to submit it in the search console. Soon after fetching, the google bot will access the page.

38.   What is Black Hat SEO?

Black Hat SEO is Off-Page Optimization technique to manipulate the google search algorithm inorder to rank high in search engines. This technique would violate google terms and conditions so we want to avoid it. It is effective but will not last, once google found it.

39.   What is White Hat SEO?

White Hat SEO is the process to get rank in search engines without doing any violation of terms and conditions of search engine. It is the type of digital marketing that google like it. In white hat SEO we should focus on building quality content and better user experience. There is no need to build too much back links.

40.   What is Competitor Analysis?

It is the process of identifying the site, which has rank higher than your site and analyzing the correct reason to your site. Then we want to improve your site rank, by looking at backlinks, referring domains. Then we consider the number of pages and good content to improve your search rank.

41.   What is a Contextual Backlink?

Contextual Backlinks means, the links placed inside the content which is pointing to other websites. It is not from the sidebar, navigation or footer etc.

42.   What is Referral Traffic?

Referral Traffic is traffic generate from other websites and not from search engines.

Off- Page Optimization techniques 2020

Off-Page Optimization

In off-page optimization, what are the activities has done in outside from the site it means off-page SEO or Off-Page Optimization. It has derived from some types that is

Submission to search engines

To submit the content of the product or services in google through webmaster tools or adding a sitemap.

Black Hat SEO

It is one of the technique google hate it, because of its violation of google policies. Black hat is effective but if it is monitored by google bots then it will be delisted from search engines. The unethical tactics are not follow to google because google often penalty form search engines. It include keyword stuffing is one of the black hat techniques in seo.

White Hat SEO

White Hats SEO is opposite from the black hats, in this techniques google accept it. Google policies were follows in this techniques.

Grey Hat SEO

Grey Hat SEO means combination of both white and black hat seo. It is effective up to a certain extent.

Submission to Relevant Directories

Web directories is a collection of websites listed based on category. We need submit our site to web directory to list. If it is approved then it will be listed. We have three options available regular listing, premium listing and reciprocal listing. In regular listing submit our site for free, in premium listing means submit our site for payment and reciprocal listing means to exchange the links.

Types of linking method

Back linking techniques are explained below, 

Article submission

To submit the article in other directories to create back links.

Blog submission

Submit the blog in other sites to increase the back links.

Forums participation

Forums participation is an off-page optimization technique used to create a back link. We can create a back link through signature. Signature means a small description about our site. We want to reply to the posts in the forum, their by our site's link will be displayed in signature.  

Question answer submission

It is one of the techniques to create back links. In question answer websites we can arise a question. Also we can answer that question with the link of our websites related to that question. 

Blog commenting

The other way to create the back link is blog commenting. In google there has so many sites, we choose any site and read the blog and comment it and add our own site link or description. Then we will get back links.

Press Releases

Press release means writing new events for our company and submit in page rank sites. It is used to popularize our site to increase our page rank and traffic. It is one of an off-page SEO method.

Free links

It means non-paid links. It is automatically created back links by the visitors of our websites in other websites.

Paid links

Paid links are back links we purchased from article directories, web directories and other guest blogs.

Directory Submission

It is process of submitting website URL in various directories to create back links. Back links are used to improve page rank and increasing more traffic.

Link Building

Link building means building back links from other websites. link building is important in off-page optimization for sky rocket the position of our websites to top of the search results. google sort their results according to back link  model, that is more the back links for a webpage will come to top position of search results.  So link building is important. 

Tracking the links

There are several tools available for tracking the links, example; google search console,

Page Rank

It is determined by checking the number of quality back links to a page. The page rank score starts from 0 to 10. 

On-Page Optimization Techniques 2020

On-Page Optimization

On-Page Optimization is one of the important method for SEO. It means what are the techniques where used in our own websites. It is based on different techniques, that is

HTML Basics for SEO

In this method where used only the coding purpose to SEO. It based on Title, Mega tag, Meta description, and writing SEO friendly content.

Importance of Domain Names

It play an important role in SEO. Domain Name should be selected according to which niche it belongs. The domain name should be selected after keyword research it should be a low competition one and also having high search volume.

Website Structure

Website Structure means the arrangement of menus, content and images in the websites. it should be in order by placing menu in the top or bottom of the page. The content should be placed at the center of the website.

Title Tag Optimization

The title should be keyword oriented. It should be optimized by the keywords that specified in the content of the website. It should be keyword rich and apt to the content.

Keywords

Keywords are queries used by the searchers to find their answers. We want to include the keywords in the content and also in the meta tags for search engines to identify and list in the search results for a particular query.

Keyword Density Analysis

There are several keyword density analysis tools are available to check the keyword density. Keyword density is the percentage of a keyword that repeated in the content. It should be a   maximum of 4% .

Keyword Research

The keyword research is the analysis of content of the website for finding the keywords that are apt for optimizing in search engines. These keywords must be used as anchor text for link building purposes.

Meta Tags

 Meta tags are snippets of text that describe a page's content to the search engines. It should be entered in the head section of page source. It should not be displayed at the web pages.

SEO Content Writing

Content is the backbone of on-page optimization. Search engines prefer content as king among all other factors of on-page SEO techniques. The content should be SEO friendly and it must be keyword rich. We should avoid duplicate or other plagiarized content in the website. Since it will kill the website’s search engine presence. Also the content should have quality it will increase the visiting time and repeated visit of users.

Page Speed Optimization

Page speed is an important factor in SEO. Search engines hates websites having low page loading. So it should be minimized by reducing the size of the image in the web page. Also alt tag is important since if page image is not loaded well, then the text of the image will be displayed in the place of image.

Anchor Links Optimization

Anchor text are important in SEO, as it will determined by the search engines as keyword for the particular pages it linked. So the anchor links are important. It will boost the position of a website to the top of the search pages for the particular keyword (Anchor Text).

Header and Footer

Header means top widget of the web page and Footer means bottom widget of the web page. In footer we can place the sitemaps, about us, contact us, privacy policy and other links. While in header we can place the main menu with pages and sub-pages.

Creating an HTML and XML sitemaps

Sitemaps are necessary for a website to submit the pages to search engines. We can submit a site to search engines via two methods that is creating an HTML and XML sitemaps and submission. We want to create a HTML page having all the URLs of the website in it, after that it should be submitted to the search console. The second method is generating a XML site map and upload it in the domain root of the website. After that submit it in the search console.

Search Engines V/S Directory

Search engines are used to find any queries  for the searchers , the best content where placed on top of the page it is very useful for the searchers. But in directories, the websites are listed based on categories. We can find a particular website by clicking on the category we want.

Major Search Engines and Directories

The Major search engines are Google, Bing, Yahoo, Baidu, and YouTube. The popular directories are Yahoo Directory and D Moz.

Google Page Rank

Page rank is introduced by google. It is named after one of the founder of google, larry page. It is for calculating the importance of a webpage. It is determined by checking the number of quality back links to a page. The page rank score starts from 0 to 10.  The google will periodically update the page rank. The highest page rank is 10 and the lowest rank is 0.  

How the Search Engine Works

The search engine works on three steps that is,

Crawling

It is a process of check the new and updated content by using the robots, robots is otherwise known as spiders.

Indexing

During indexing , the google will store the crawled content in its database.

Ranking

Ordering of search results by relevance is known as ranking.

Creating Robots File

It is used to inform the search engines whether to index or no index the webpages.