6.
What is organic Marketing?
In organic
Marketing is the process of getting the traffic in nature way. Through organic
marketing we can generate visitor clicks from search engines for free. It is
cheaper than the paid marketing and it is a component of digital marketing.
7.
What is paid marketing?
Inorganic
marketing is also known as paid marketing. In this type we spent some amount to
google. In paid marketing, we want to
pay money for search engines to get clicks and traffic. We have two option, CPC
and PPC.
1. Cost Per
Click (CPC)
It means if
you create ads in other sites the visitor will click the ad means, we want to pay
some certain amount to the owner of the site, that is known as CPC.
2. Pay Per
Click (PPC)
It means,
if we create ads in search results visitor will click that ad means, we want to
pay some certain amount to the search engine. Some of the popular PPC
advertisers are google ads, bing ads, yahoo ads and so on.
8.
What is SEO?
SEO stands
for Search Engine Optimization. It is one of the techniques in digital
marketing. it is a process of increasing the quality and quantity of the
traffic to our websites through organic search engine results.
9.
On-Page Optimization?
In On-page
Optimization what are the changes implement on the sites to increase the
organic traffic, improve our page rank and so on. The changes can include meta
descriptions, content optimization, and increasing page loading speed.
10.
Off-Page Optimization?
In Off-Page
Optimization what are the ways to improve our site to improve rankings and so
on.
11.
On-Page Optimization techniques?
In On-page
Optimization techniques are publish high quality content, optimize page title,
optimize page content, internal links, external links, page loading speed and
so on.
12.
Off-Page Optimization techniques?
The Off-Page
Optimization techniques are building backlinks, article submission, directory
submission, blog submission, blog commenting, press releases and so on.
13.
What is Google Suggest or Auto
Complete?
Google
suggest to help the visitors to complete our search. The search engines is
automatically suggest the visitors mind.
14.
What is Keyword?
Keywords
are words to the searchers queries. It is one of the most important factor to
increase our organic traffic and page rank. Google will monitor the image,
metadata and the good quality content in our page and try to identify what the
page is explain about, by using the keyword only.
15.
Why are keywords important?
Keywords
are most important connection between the visitors and search engines. To crawl
the correct content what the searchers search in search engines.
16.
What is long tail keyword?
The long
tail keywords are they generate less traffic rate. Most of the searchers were
search only the long tail keywords it has less number of competition so search
engines placed the site in top of the page. Minimum 60 characters were want to
generate the keywords.
17.
What are header tags?
Header tags
are the snippets of code that identifies to google about the heading of the
content. Heading tags starts from <h1> to <h6>. H1 tag is considered
as title.
18.
What are Meta Descriptions?
Meta
Description is an HTML tag that helps the google to understand our websites. It
is displayed in Search Engine Result Pages (SERP). It is not a ranking factor,
but there are more chances of user to click on the link after reading the
description on search results.
<meta
name=”description” content=”meta description goes here.”/>
19.
What are Back links?
Back Link
is an inbound link that’s a websites gets from another website. It can be
Do-follow or no-follow. Do-follow links is SEO valued by search engines because
of ‘link juice’, but no-follow has no SEO value.
20.
What is Internal Linking?
Internal links means links that connect one
page to another page in the same website.
21.
What are Inbound Links?
Inbound Links are links pointing to our website
from another website. It is used by person who receive the link.
22.
What are Outbound Links?
Outbound links are links pointing to another
website from our website. It should be no-follow otherwise it will pass the
authority and link juice to our domain we are linking to.
23.
What is anchor text?
Anchor text is one of the clickable text in a
hyperlink. It should be the keyword that we are optimizing in the search
results.
24.
What are social signals?
Some of the most popular social networking
sites are Facebook, Twitter, Linked In, Reddit, Medium, Instagram and so on. It
can be used for marketing. The social signals such as likes, dislikes, shares, votes, pins etc. can
be done in this sites.
25.
What is guest posting?
Guest posting is one of the off-page
optimization technique. It should be done for building back links. In Guest posting, we want to contact another
webmaster and offer to publish our article in their websites with a back link
pointing towards our site. If agreed, they will publish our article for free or
paid.
26.
What was the Panda Update?
Panda update is a google algorithm update to
reward high quality websites and devalue low quality websites. If the website
has thin and duplicate content then it will be negatively affected by this
panda updation.
27.
What was the penguin update?
Penguin Update is done by the google, for
penalizing the sites that had spammy and low quality links it is done for
minimize the black hat techniques applied by webmasters.
28.
What is a Google Penalty?
Google Penalty is one of the negative impact on
google search ranking. It is done during the updates on google search algorithms.
Google penalty is mainly for the duplicate content, repeated pages in the same
domain. It is done mainly for minimize the black hat techniques.
29.
What is an SEO audit?
SEO audit is a process of evaluating a website’s
optimization for the search engines, which includes on-site and off-site components
of SEO.
30.
What is robots.txt?
Robots.txt is a text file that you add to your
site that tells the search engine, what pages to index and what pages the
robots don’t want to index in search results. This process is done by
robots.txt.
31.
What is an HTML sitemap?
An HTML sitemap is generated by Google’s
websites. It is used for index all the pages in same site.
32.
What is XML sitemap?
It is same as HTML sitemap. But the XML sitemap
is in XML format. It is used to index all pages in particular website. At first
we want to generate an XML sitemap and then it should be uploaded in the domain
root folder of the websites.
33.
What is a 301 redirect?
A 301
redirect means it will permanently redirect one specific URL to another URL in
search engines.
34.
What is bounce rate?
Bounce Rate
means if the visitor visit more than one page in the same site before leaving
the site. Then only we decrease the bounce rate. If the visitor visit only one
page in your site means the bounce rate will increase. Mostly we want to
decrease our bounce rate.
35.
What is Domain Authority?
Domain Authority
is a third party website valuation it is developed by MOZ. The domain authority
score is started from 0 to 100. If we purchase a back link, we should check the
domain score of website, if the score is good then we can purchase that link.
36.
Can you explain Keyword Density?
Keyword density
is the number of time to use the keyword in the content. The keyword is used
only 4%. Publish the pages in websites after checking the keyword density
37.
What is Google Fetch?
We want to
ask the google to fetch the webpage to index and show in the search results. For
this we want to submit it in the search console. Soon after fetching, the
google bot will access the page.
38.
What is Black Hat SEO?
Black Hat
SEO is Off-Page Optimization technique to manipulate the google search
algorithm inorder to rank high in search engines. This technique would violate
google terms and conditions so we want to avoid it. It is effective but will
not last, once google found it.
39.
What is White Hat SEO?
White Hat
SEO is the process to get rank in search engines without doing any violation of
terms and conditions of search engine. It is the type of digital marketing that
google like it. In white hat SEO we should focus on building quality content
and better user experience. There is no need to build too much back links.
40.
What is Competitor Analysis?
It is the
process of identifying the site, which has rank higher than your site and
analyzing the correct reason to your site. Then we want to improve your site rank,
by looking at backlinks, referring domains. Then we consider the number of
pages and good content to improve your search rank.
41.
What is a Contextual Backlink?
Contextual Backlinks
means, the links placed inside the content which is pointing to other websites.
It is not from the sidebar, navigation or footer etc.
42.
What is Referral Traffic?
Referral Traffic
is traffic generate from other websites and not from search engines.
