On-Page Optimization Techniques 2020

On-Page Optimization

On-Page Optimization is one of the important method for SEO. It means what are the techniques where used in our own websites. It is based on different techniques, that is

HTML Basics for SEO

In this method where used only the coding purpose to SEO. It based on Title, Mega tag, Meta description, and writing SEO friendly content.

Importance of Domain Names

It play an important role in SEO. Domain Name should be selected according to which niche it belongs. The domain name should be selected after keyword research it should be a low competition one and also having high search volume.

Website Structure

Website Structure means the arrangement of menus, content and images in the websites. it should be in order by placing menu in the top or bottom of the page. The content should be placed at the center of the website.

Title Tag Optimization

The title should be keyword oriented. It should be optimized by the keywords that specified in the content of the website. It should be keyword rich and apt to the content.

Keywords

Keywords are queries used by the searchers to find their answers. We want to include the keywords in the content and also in the meta tags for search engines to identify and list in the search results for a particular query.

Keyword Density Analysis

There are several keyword density analysis tools are available to check the keyword density. Keyword density is the percentage of a keyword that repeated in the content. It should be a   maximum of 4% .

Keyword Research

The keyword research is the analysis of content of the website for finding the keywords that are apt for optimizing in search engines. These keywords must be used as anchor text for link building purposes.

Meta Tags

 Meta tags are snippets of text that describe a page's content to the search engines. It should be entered in the head section of page source. It should not be displayed at the web pages.

SEO Content Writing

Content is the backbone of on-page optimization. Search engines prefer content as king among all other factors of on-page SEO techniques. The content should be SEO friendly and it must be keyword rich. We should avoid duplicate or other plagiarized content in the website. Since it will kill the website’s search engine presence. Also the content should have quality it will increase the visiting time and repeated visit of users.

Page Speed Optimization

Page speed is an important factor in SEO. Search engines hates websites having low page loading. So it should be minimized by reducing the size of the image in the web page. Also alt tag is important since if page image is not loaded well, then the text of the image will be displayed in the place of image.

Anchor Links Optimization

Anchor text are important in SEO, as it will determined by the search engines as keyword for the particular pages it linked. So the anchor links are important. It will boost the position of a website to the top of the search pages for the particular keyword (Anchor Text).

Header and Footer

Header means top widget of the web page and Footer means bottom widget of the web page. In footer we can place the sitemaps, about us, contact us, privacy policy and other links. While in header we can place the main menu with pages and sub-pages.

Creating an HTML and XML sitemaps

Sitemaps are necessary for a website to submit the pages to search engines. We can submit a site to search engines via two methods that is creating an HTML and XML sitemaps and submission. We want to create a HTML page having all the URLs of the website in it, after that it should be submitted to the search console. The second method is generating a XML site map and upload it in the domain root of the website. After that submit it in the search console.

Search Engines V/S Directory

Search engines are used to find any queries  for the searchers , the best content where placed on top of the page it is very useful for the searchers. But in directories, the websites are listed based on categories. We can find a particular website by clicking on the category we want.

Major Search Engines and Directories

The Major search engines are Google, Bing, Yahoo, Baidu, and YouTube. The popular directories are Yahoo Directory and D Moz.

Google Page Rank

Page rank is introduced by google. It is named after one of the founder of google, larry page. It is for calculating the importance of a webpage. It is determined by checking the number of quality back links to a page. The page rank score starts from 0 to 10.  The google will periodically update the page rank. The highest page rank is 10 and the lowest rank is 0.  

How the Search Engine Works

The search engine works on three steps that is,

Crawling

It is a process of check the new and updated content by using the robots, robots is otherwise known as spiders.

Indexing

During indexing , the google will store the crawled content in its database.

Ranking

Ordering of search results by relevance is known as ranking.

Creating Robots File

It is used to inform the search engines whether to index or no index the webpages.